Our 68 Point Marketing Plan



  1. Enroll home in our “Sellers Unfair Advantage” program
  2. Free enrollment in the “Certified Pre-Owned™” Home Program.
  3. Send “Just Listed” cards to partners and affiliates in our database and neighbors.
  4. Publish your home’s unique property website at www.yourhome.info
  5. Include a dynamic virtual tour on your website
  6. Produce a video tour of your home to include on its website and YouTUBE.
  7. Submit a daily feed to66 popular classified sites including Google, Trulia, Lookyloo. Zillow, Realtor.com and more
  8. Place formatted ads on Craigslist twice per week
  9. Place ad on Facebook, Twitter, and Linked In
  10. Promote the property to all top Realtors in Baltimore Area Real Estate Offices.
  11. Implement our TEXT MESSAGING service where interested buyers can get instant information on your home via text messaging.
  12. Send a personalized letter to residents in the immediate neighborhood promoting the features and lifestyle benefits of the property.
  13. Set up a 24 hour 800 # message for the property to allow buyers to access information at their convenience 24 hours a day.
  14. Free listing with “Centralized Showing Service” to make property easier to show by Buyer’s Agents.
  15. Easy Exit Listing. 100% Satisfaction GUARANTEE.  If you are not happy, FIRE US!
  16. Communication Guarantee. Call or email the seller every Tuesday or they fire us.
  17. Provide business card size flyers to hand out.
  18. Forward all Buyer’s agent’s feedback immediately to Seller.
  19. Weekly meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home.
  20. Advertise the property on other co-op listing fliers.
  21. Maximize showing potential through professional signage including colorful sign riders directing buyers to the home’s web site.
  22. Electronically submit the listing information to the Multiple Listing Service for exposure to over 18,000 active real estate agents in the Multiple Listing Service area.
  23. Provide Open Houses with a licensed Realtor at the seller’s request.
  24. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home.
  25. Price the property right the 1st time. . .to open the market vs. narrowing the market.
  26. Advertise the property electronically to all the Greater Baltimore Realtors with full color flyers e-mailed directly to their inbox.
  27. Suggest or advise changes to make the seller more saleable and attractive to buyers.
  28. Contact my buyer leads, centers of influence, and past clients for potential buyers.
  29. Assist seller with financing if necessary.
  30. Provide a professional home staging consultation if desired.
  31. Provide professional photography.
  32. Prepare a full color photo flyer with a list of features of the property to leave at the home for visitors to take with them after the showing.
  33. Represent the seller on offer presentations, and negotiating the best price and terms.
  34. Handle the entire settlement process for the seller.
  35. Research property’s current use and zoning use.
  36. Deliver the sellers check to them at closing.
  37. Provide seller with a list of preferred vendors.
  38. Research tax records to verify full and complete legal information is available to pospective buyers and buyer’s agents on MLS printout.
  39. Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
  40. Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments.
  41. Research ownership and deed type from title company.
  42. Research property’s land use, deed restrictions, and easements.
  43. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds.
  44. Determine if seller qualifies for our Smart Seller Program.
  45. Email the seller several times per week with feedback & reports on the property.
  46. Mail the seller copies of any advertising regarding the property.
  47. Prequalify all prospective buyers to avoid wasting sellers time with “shoppers”.
  48. Monitor the buyer’s loan to assure timely loan commitment.
  49. Arrange all inspections, including utility and municipal.
  50. With the sellers permission provide & arrange for contractors to perform any agreed upon repairs.
  51. Make arrangements with the Title Company.
  52. Monitor buyer and agent feedback to make any necessary changes to price, condition…etc.
  53. Require all offers include buyers pre-approval and proof of funds for down payment.
  54. Provide seller with a blank copy of the Residential Purchase agreement  to review and become familiar with it at the time the offers come in.
  55. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders.
  56. Re-write Advertisements as necessary to keep them fresh.
  57. Follow up with all buyer leads and inquires within 5 minutes.
  58. Track all numbers to determine where the buyers are seeing the property.
  59. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  60. Follow up with seller to determine if they may have procured a buyer through the Smart Seller Program.
  61. Cooperate with all Real Estate companies in the (AREA/CITY).
  62. Provide a Homeowners Guide to prepare the home for showings and negotiate the inspection process.
  63. Coordinate scheduling of appraisal and supply comparable sales if needed.
  64. Set up final walk through of the property for buyers and their agent.
  65. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of neighborhood policies.
  66. Help seller find their next home if they will be staying in our area.
  67. Review and explain all clauses in Listing agreement and other paper work/agreements.
  68. Explain the benefits of a Home Owner Warranty with the seller.


 Posted by at 8:48 pm